April 2011
29 posts
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Ten key insights from the top 100 social brands
1. Social brands don’t just send messages, they create value for people and communities.
2 Social brands are happy to exchange rigid control of their brand for greater involvement with people.
3 Social brands manage their brands in a more human context. It is less about the word of the brand guidelines and more about the spirit of the brand, often replacing formality around tone of voice in...
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11 inspirational quotes to supercharge your day
We all need a pick me up from time to time.
There’s something about inspirational and wise quotes that gets your mind churning and thinking about the positive instead of the negative.
1. “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your...
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WatchJust when you thought that personal fitness and technology had reached an apex with the invention of the Nike+ system, think again. Nike Globe runner takes technology, interactivity and Nike and shakes them all together to create something special. I want it. NOW.
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WatchIf you only watch one marketing video this year make it this one. Godin does a great job of outlining the mistake of marketing average products to average people. He explains how people in the middle are excellent at ignoring ads especially ones that are “good” and “safe”. Godin’s advice is to market to the fringe groups because they actually give a damn, will give you time and hear your message;...
Citizens are doing it for themselves - There has... →
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“Goddamn it, an entire generation pumping gas. Waiting tables. Slaves with white...”
– Fight Club
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WatchA clever slideshare presentation that unpacks the question - why do people talk ? and then shares 8 simple yet powerful ways to harness the power of that talk for your brand.
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Watch
Very clever, how to turn a boring and often very distant energy company into an engaging and personal experience. Build a gym that harnesses the energy you physically use and turns it into a discount on your energy bill. Clever.
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