Equity for punks ! As the demand for craft beer continues to grow, so does the need to be able to product it… and beer production takes big infrastructure, and big infrastructure takes big money.
These clever guys from brewdog have asked their consumers to put their money where their beer drinking mouths are and help provide the capital they need to build a brewery. Their logic is flawless, the more beer you drink, the more your investment grows.
Good on them, its great to see different brands interacting differently with their loyal consumer. Everyone always says that brands create relationships with their users, I think this is a pretty novel and symbiotic relationship.
Cheers
(Source: helloyoucreatives)
